Google Analytics 4 (GA4) added a new segment-sharing feature to its platform on October 17th, 2024. This segment sharing is increasing consistency and efficiency in data analysis. This update makes saved segments by one user with higher permissions accessible to everyone in the organization.
Check out the highlights of this new segment-sharing feature of Google Analytics 4.
Highlights
- Enhanced editing capabilities for users with higher permissions.
- The availability of segment management tools allows you to apply, edit, duplicate, or remove segments.
- The segment library is shared among all the team members for consistent data analysis.
- You can save up to 200 segments.
What is a Segment in Google Analytics?
Segments are the small amount of data from the big database. These segments allow you to understand the data of your audience more clearly which in turn can help you build an effective content marketing strategy.
Let’s say your website’s conversion rate has increased. But what are the things that led to this increased rate and how can you continue to do it to get better results? This is where partitions help you. It can give you answers like where users are coming from, which pages get more engagement than others, which channels give you more conversions, etc.
This way, segments can help you get in-depth insights about the website that helps you adjust your marketing strategy accordingly. Data segmentation is the backbone of data analysis because it helps you understand your website traffic and where it is coming from. But what is the new feature? Let’s delve deeper to learn all about it.
What is this New Segment Sharing Feature of GA4?
Now that you know all about segments and their importance, let’s understand how this new feature can improve data analysis. When you create a new segment, this feature allows you to share it with everyone in the company. Since everyone will have the same consumer data, it will be easier to collaborate with different teams. This in turn will lead to increased consistency followed by efficiency in data analysis.
There are three segment options in GA4, namely the User segment, Session segment, and Events segment, which provide a subset of users, sessions, and specific events respectively. Each segment is independent of each other.
As data analysis is very important in digital marketing, segment sharing will help enhance the effectiveness of different digital marketing strategies. There are many other benefits of this new feature, let’s check it out.
Benefits of New Segment Sharing Feature
There are many benefits of the new segment-sharing feature of Google Analytics:
- Since the segments can be shared with all team members, data variability will be reduced and everyone in the company will be on the same page.
- There will be no need to recreate segments that have already been created by another team member.
- One can update the segment and the update will be shared with every user.
- Businesses having many brands can have a great benefit of consistent reporting.
- Marketing agencies can create custom segments for each client.
Steps to Create and Use Saved Segments
To create segments you need to follow the basic steps below:
- Open Google Analytics and click on the ‘Explore’ tab.
- Under this, click on the ‘Variables’ pane.
- Then, click on the ‘Segments’ section.
- Now, if you want to create a new segment, click on the + sign.
- By clicking on the plus sign, the option asking for selecting from the library of segments or creating a new segment will open.
- You can access the segment library through the Admin panel under ‘Data Display’ as well.
Final Thoughts on the New Segment Sharing Feature of GA4
The new feature of Google Analytics 4 of segment sharing is an important tool in data analysis. It will bring effectiveness to the campaigns by increasing the efficiency of analysing data. This new feature will enhance collaborative data analysis that is, it will let different teams share and analyze the data within the Google Analytics platform.