In the world of digital marketing, knowing keywords is important for increasing the visibility of a website. Keywords are phrases that users type into search engines when searching for any information, products, or services. Choosing the proper keywords can increase the targeted audience to your website and improve your search engine ranking.
In this article, we will cover 15 important types of keywords in SEO that can help your SEO strategy. Knowing these keyword types, which range from broad terms to particular phrases, will help you connect with your audience and boost your online presence.
How Many Types of Keywords in SEO?
Keyword selection plays an important role in SEO, which helps to improve your website’s ranking and increase the number of website visitors. There are different types of keywords in SEO. Let’s examine each type of keyword in SEO with examples.
Intent Targeting keyword
An intent keyword is a search term that shows what a user wants to do, like buying something or finding information. There are four major categories of keywords based on user intent.
1. Informational:
An informational keyword is a search term people use when they want to seek information or answers. Examples include queries like “how to,” “what is,” or “tips for.
Even though these keywords hardly lead to sales and are difficult to rank for, creating useful content around them can help you identify yourself as an expert in your field as well as build trust with your audience.
For example:
- How To Become an SEO Expert?
- How To Run Google Ads?
2. Navigational:
A navigational keyword is a search term used to find a specific website or webpage. Behind the searches, users already know about the company or website and wish to find the specific website to get its product and service. These keywords can drive organic traffic when the brand or site is well-known and popular.
Example:
- Netflix
- Flipkart
3. Commercial:
Commercial keywords are search terms that people utilize to find products or services that they intend to purchase soon. These keywords indicate that buyers are comparing options, checking for reviews, or gathering further information before making a purchase. They may like to read reviews, compare options, or find discounts.
Example:
- Starbucks Coffee Vs Cafe Coffee Day
- Best Seo Tools for Content Writing
4. Transactional keyword:
Transactional keywords are queries that people utilize when they are ready to buy or act quickly. You should target these keywords with paid advertisements and well-optimized products or landing pages that allow viewers to quickly buy or sign up.
Example:
- Purchase Seo Course Online
- Purchase Digital Marketing Course
Based on Length
5. Short-Tail:
Short-Tail keywords, also known as head search terms, are brief phrases with up to two words. Users use them to do broad searches or find generic information. These keywords have high search volumes and are able to drive more traffic to your website.
Example:
- Digital Marketing
- Seo Course
6. Long-Tail:
Long-tail keywords are extremely specific search queries that include three or more words. They often have fewer individuals searching for them, but there is less competition, making it simpler to rank for them.
Example:
- The Future of Digital Marketing Career in India
- 5 Best Personality Development Classes in Pune
7. Medium Tail Keywords:
Medium-tail keywords typically have three words and are very specialized. They are less competitive than short-tail keywords but nevertheless receive a high volume of monthly searches, compared to some long-tail keywords, which receive extremely few searches.
Example:
- Seo Course in Ahmedabad
- Best English Speaking Course
Keywords on the Selection Basis
8. Primary / Focus Keywords:
The main topic of a webpage is represented by its primary keyword. It’s the primary term you want to optimize the website for, and it’s why you’re conducting keyword research in the first place.
Example:
- English Speaking Course
- Benefits of Digital Marketing
9. Secondary Keywords:
A secondary keyword is a related search term that supports a primary keyword by adding context and relevance to the content. Compared to primary keywords, secondary keywords typically have lower search volume. However, they enhance the primary keyword and help to rank webpages.
Example:
- Best English Speaking Course
- 5 Benefits of Digital Marketing Course
10. Second Secondary Keywords:
Secondary keywords are also known as “second secondary keywords” when they combine the prime and secondary keywords. These keywords are usually more precise and can be used to target specific topics or subcategories within your main content.
Example:
If your primary keyword is “English Speaking Course” and your secondary keyword is “Best English Speaking Course” second secondary keywords could include:
- How to Join English Speaking Course
- Top 5 English Speaking Course
11. Seed / Root Keywords
Seed keywords are the basic, foundational keywords that form the starting point for keyword research. They are usually broad and general terms related to a particular topic, product, or service. Seed keywords help generate more specific keyword ideas and variations, such as long-tail and secondary keywords.
Example:
If you’re in the academic industry, seed keywords might include:
- Education
- Online Course
12. LSI Keywords
Latent Semantic Indexing (LSI) keywords are words or phrases connected to the main keyword that assist search engines in understanding the context of your content. They aren’t just synonyms; they also consist of terms that are frequently associated with your primary keyword.
Example:
If your main keyword is “SEO Course,” LSI keywords might include “off-page SEO,” “search Engine Optimization,” “maintenance,” or “automobile.”
13. Branded Keywords
Branded keywords are search terms that include a particular brand name. These keywords are directly associated with a particular brand name and are used by consumers who are specifically looking for that brand’s products or services.
Example:
- Zara
- H&M
Other Keywords
Some keywords may not fall into the standard categories, but they still play a significant role in current SEO.
14. Niche Keywords
Niche keywords are specific terms that target a particular segment of your audience. They often receive fewer searches, but since they are so targeted, they attract visitors who are more likely to be curious about your content or product.
Example:
- SEO course for small business owners
- SEO for healthcare website training
15. Competitor keywords
A competition keyword is a word or phrase that your competitors apply to drive traffic to their websites via search engines. By looking at these keywords, you may determine whether topics are popular among your competitors. This helps you enhance your website content, allowing you to compete more effectively and attract more visitors.
Why Should You Target Every Type of Keywords for SEO
No, you should not try to target every keyword because many of them will not be relevant to your content. Keywords have two purposes: they help search engines know your page and show viewers how relevant your content is.
The keywords you choose should be relevant to the type of content you’re writing as well as the goals of your website. Not all keywords are appropriate for all situations.
Become an Expert in Keyword Research With Us!
Keywords play the most important role in your SEO strategy that increase website visibility and attract the target audience. Understanding intent-based, primary, and secondary keywords can help you improve the website’s search engine rankings. At Kalpavriksha Academy, we focus on practical knowledge rather than just theory.
Join our SEO course to learn keyword research and all about SEO to enhance your skills in digital marketing and stand out in a competitive digital marketplace and increase your audience engagement.
