If you are looking for an easy way to sell digital products or explore additional income opportunities, there are many niche for Instagram you can consider getting started.
The use of social media has become so popular that almost every person is using it in daily life, so it can be a great place to attract the attention of a huge audience. As, over the last few years, the number of social media users has grown to 5.7 billion. With the help of social media platforms, you can earn money, promote products and increase brand awareness.
This is where this article will help you identify the best niche for Instagram marketing for you. Here you’ll be able to find a niche that combines your hobbies and skills with your audience needs.
Top 10 Fastest Growing Instagram Niches
If you want to make money on Instagram, you need to choose the best niche for Instagram that is both popular and profitable. This will help you gain more followers, connect with users and you can easily earn some extra income here. Let’s check out these top 10 Instagram niche ideas that are popular and profitable.
1. Travel
Travel is one of the largest industries in the world. Today’s travellers not only like travelling but also enjoy sharing their experiences on social media. Instagram makes it easy for people who wish to be travel bloggers. If you enjoy travelling, there are multiple ways to earn money on Instagram.
Travel bloggers, photographers, and tour industries can inspire and engage their audience by posting stunning photographs and sharing helpful information. It is the most profitable niche on Instagram.
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2. Beauty
The beauty industry has expanded significantly across multiple social media channels. Users frequently search for cosmetics advice, reviews, and tutorials before purchasing products. This makes such content engaging and high-performing. Instagram reels and stories are fantastic ways to engage with these users.
For example: Mrunal Panchal has a large following on Instagram. She is an Indian makeup artist, beauty blogger, and entrepreneur with 5.3 million followers. On the Instagram platform, she shares beauty tips that are beneficial for makeup artists.
3. Fashion
Instagram is an important channel for top designers, fashion editors, and bloggers to help promote the fashion business. People utilize it to gain knowledge about new items, keep up with current trends, and follow fashion ideas. With such a wide following, the fashion niche for Instagram is extremely profitable and one of the best options for growth today.
For example: Chiara Ferragni Italy’s most popular fashion blogger, now a businesswoman, has a large following and various brand collaborations. She also has her own clothing business.
Chiara Ferragni’s amazing story began 10 years ago, when she was only 21. Now at 31, she has nearly 28.7 million Instagram followers. Ferragni is not just a top fashion blogger, but she also has outstanding business skills.
4. Health and Fitness
The health and fitness niche on Instagram is growing rapidly, with millions of followers who wish to get motivation, suggestions, and inspiration for their wellness journeys. Influencers in this field provide fitness schedules, healthy foods, and nutrition advice, making it easier for individuals to live better lives.
For example: Gurumann is a popular Indian fitness coach and influencer. He is famous for his impressive physique and is dedicated to sharing fitness and good living tips. He achieved popularity on social media platforms, particularly Instagram and YouTube, where he posts fitness routines, nutrition suggestions, and motivational content.
With a large following, Gurumann is an important member of the Indian fitness community, pushing others to achieve their fitness objectives and sharing tips for a healthy life.
5. Lifestyle
The idea of becoming a personal brand has grown on Instagram. It started as a photo-sharing app but has now grown into a platform for selfies and influencers. Today, 80% of Instagram content focuses on people’s lifestyles.
People are always curious about each other’s lives, which makes it a very profitable niche due to its popularity.
For example: Camila Coelho is an Instagram influencer known for her lifestyle posts. She provides fashion suggestions, cosmetic advice, and travel stories with her millions of followers, motivating them with her fashionable clothing and active lifestyle.
As an entrepreneur, he founded two brands. Her fashion line, Camila Coelho Collection, is offered through online retailer Revolve, and her beauty brand, Elaluz, is available direct to consumers and in stores across the United States.
6. Business
People now have various business opportunities available to them. It’s easier than ever to make money online or establish a home business. As a result, people are looking for business tips and tricks while also following successful entrepreneurs for inspiration.
The business niche on Instagram keeps growing as more entrepreneurs and businesses use the social media platform to interact with their target audience and sell their products. This is a niche for Instagram that provides guidance on starting and running a business, advertising methods, financial planning, and personal branding.
For example: Entrepreneur is an online media platform focusing on the latest news, business tips, trends, campaigns, and case studies in advertising, marketing strategies and much more that will be beneficial for your business growth.
With an extensive community of advertising and marketing professionals engaged with its content and events, Entrepreneur aims to provide beneficial tips for a successful business.
7. Photography
Instagram is a perfect photo-sharing place for photographers. Every day, users post 95 million photographs and videos. Whether you’re an organization or an influencer, having stunning photographs is important for creating an attractive Instagram feed and standing out. It makes the photography industry extremely popular and profitable on the social media platform.
For example: Demas Rusli, Sydney based photographer and designer. He knows how to use unusual approaches and imaginative editing techniques in his work.
He specializes in urban, architectural, and aerial photography, and has worked on international campaigns for brands such as Samsung, Adobe, DJI, Nike, and Etihad Airways. Demas gained an engaged audience of over 659k social media followers over the past ten years by sharing his passions and knowledge online.
8. Food
Food and drink content has grown significantly on Instagram. Food bloggers, chefs, and restaurants can attract a target audience by sharing delicious recipes, restaurant reviews, and cooking suggestions. Nowadays, this niche for Instagram has grown rapidly, which is beneficial for earning profits and increasing awareness of your brand.
For example: Foodie_incarnate is an amazing Instagram page that showcases everything about food. It shares videos of tasty foods, delicious recipes, and beautiful food photography.
The page attracts followers with eye-catching pictures and useful captions, making it easy for anyone to find the best & tasty food.
9. Personal Finance
With an increasing interest in financial freedom and wealth, the personal finance niche is starting to gain popularity on Instagram. Experts and consultants offer advice on saving money, investing, and budgeting to help their followers achieve financial success.
For example: Investopedia Investopedia provides investment guidelines, recommendations, reviews, and comparisons of financial products such as securities accounts.
The niche of finance is popular because many people want to better their financial situation, plan for the future, and achieve financial independence.
10. Gaming
Instagram’s gaming niche is a large space where gamers, streamers, and brands can connect with fans. It features gameplay videos, reviews, advice, and discussions about new games and gear. Gamers share their experiences, victories and livestreams, making a gaming community.
For example: Lokesh Gamer is a well-known Indian gaming influencer. He is known for his Free Fire content, which focuses on the popular mobile battle royale game. He uses Instagram to post gaming highlights, tips, and updates about his games.
Lokesh Gamer has a large following and interacts with followers through livestreams, gaming posts, and collaborations with other gamers. His work attracts a dedicated community of Free Fire gamers who want to get advice, inspiration and entertainment.
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Instagram is the best place to earn money. There are so many Instagram niches; choose suitable niches according to your skill, interest, and target audience. Kalpavriksha Academy provides an Instagram marketing course that helps you understand market trends, Instagram algorithms, marketing strategies, and much more.
Enrol now in the Instagram marketing course if you wish to learn about Instagram niches.
