Ever since the COVID-19 pandemic, people have become even more dependent on digital channels for most of their activities, which has further expanded the scope of digital marketing. If you’re interested in making a career in this field, then you’re in the right place because we’ll see how much a digital marketer earns in a year.
In this blog, we will explore the digital marketing salary in India depending on the job roles, cities that pay a fair wage, and what are the factors that affect the average salary of digital marketing in India. So, let’s get started!
Digital Marketing Salaries in India for Top 10 Roles
Digital marketing professionals can handle various roles like search engine optimization (SEO), social media marketing, content marketing, Google Ads, and email promotions. They plan, organize, manage the budget, and execute paid digital marketing campaigns to target audiences. Now, their salaries depend upon the role and experience.
The average salary of digital marketing in India can range between INR 4 LPA to INR 18 LPA which is affected by factors like skills, industry, qualifications, certifications, and the city of residence. The digital marketing salaries in India for the top 10 roles are explained briefly as follows:
1. SEO Executive Salary
Being an SEO executive is one of the most important jobs in the digital marketing field. The SEO executives and specialists must have good experience in keyword research, on-page & off-page SEO, technical SEO, content marketing, and link building. They should know how to use different SEO tools like Ahrefs, SEMrush, Ubersuggest, Google Search Console, and Google Analytics.
The role of the SEO executive is to have a good understanding of the ranking algorithm of the search engine. They must know how to identify the appropriate keywords and utilize them in such a way that it improves the ranking on the search engines. The average salary of an SEO executive in India is as follows:
- Intern (3-6 Months) – INR 7000 to INR 15000 per month
- Fresher (0-2 Years) – INR 2.2 LPA
- Senior (5-9 Years) – INR 4.6 LPA
- Manager (9+ Years) – INR 8 LPA
- Professionals who proved to give extraordinary growth have salaries as high as INR 15 LPA
2. Google Ads Specialists Salary
Google Ads specialists are responsible for managing and optimizing the paid ad campaigns on Google Ads and other Ad networks. Since budget management is included in this role, there is a huge demand for experts in PPC/SEM. The average Google Ads Specialist’s salary in India is as follows:
- Fresher (0-2 Years) – INR 3 to 4 LPA
- Executive/Specialist (2-5 Years) – INR 6 LPA
- Senior (5+ Years) – INR 10 LPA or more
3. Web Developer Salary
Web developers can create as well as maintain attractive and user-friendly websites. The web development role is certainly in high demand, and those who can meet these demands can expect a decent salary out of this profession. The average web developer’s salary in India is as follows:
- Fresher (0-2 Years) – INR 2.8 LPA
- Senior (3-6 Years) – INR 4.7 to 4.9 LPA
4. Social Media Marketer Salary
The world is on social media which makes it a great source of finding potential consumers. The role of a social media marketer is to create, design, and execute social media campaigns on Facebook, Instagram, and Twitter because these platforms help to directly interact with the users or customers. The average social media marketer’s salary in India is as follows:
- Intern (3-6 Months) – INR 7,000 to INR 15,000
- Freshers (0-3 Years) – INR 1.5 to INR 3.5 LPA
- Executive/Specialist (3-5 Years) – INR 5.6 LPA
- Senior (5+ Years) – INR 10 LPA
5. Digital Marketing Manager Salary
The role of a digital marketing manager is to strategize and implement a brand’s complete digital presence. They manage every channel under digital marketing to promote a business with the key goal of increasing their sales cost-effectively.
A digital marketing manager should be competent in all the work and stay updated with the newly emerging digital marketing trends in the market. The average digital marketing manager’s salary in India is as follows:
- Entry-level/Fresher (3-6 Years) – INR 3 to 6 LPA
- Senior (5-9 Years) – INR 10 to 12 LPA
6. Content Marketer Salary
Professionals who create relevant and evergreen content to attract potential customers which is marketed via blogs, newsletters, ad copy, and push notifications, are known as content marketers. The role of a content marketer is to create, promote, and optimize the content’s information. They have a good knowledge of SEO strategies and content writing. The average content marketer’s salary in India is as follows:
- Intern (3-6 Months) – INR 7000 to INR 15,000
- Fresher (0-2 Years) – INR 2 to 4 LPA
- Executive/Specialist (3-6 Years) – INR 6.5 LPA
- Senior (8+ Years) – INR 10 to INR 20 LPA
7. Paid Media Specialist Salary
Paid media specialists are responsible for increasing the traffic to the client’s website through online advertising platforms like Google, Facebook, Instagram, LinkedIn, and Twitter. They must have both creative and analytical skills. One of the main responsibilities of the paid media specialist is to identify the proper platform to reach the targeted audience. The average media specialist salary in India is as follows:
- Fresher (0-2 Years) – INR 3 LPA
- Senior (3+ Years) – INR 5-6 LPA
8. Marketing Automation Specialist Salary
Marketing automation specialists develop marketing strategies to improve the promotional campaign of the company. They are responsible for managing the automation and increasing the capabilities of the platform. Alongside, they coordinate with the project managers, developers, and designers. The average marketing automation specialist’s salary in India is as follows:
- Freshers (0-2 Years) – INR 4 LPA
- Specialist (2-3 Years) – INR 6 LPA
- Senior (6-8 Years) – INR 10 to 20 LPA
9. Email Marketer Salary
Email marketer plays an important role in digital marketing by creating, optimizing, and executing email campaigns to engage customers and drive conversions. They are responsible for crafting compelling email content, analyzing campaign performance, and improving email automation strategies. The average email marketer’s salary in India is as follows:
- Fresher (0-3 Years) – INR 2 to 3 LPA
- Executive/Specialist (5 Years) – INR 6 LPA
- Senor (6-8 Years) – INR 8 to 10 LPA
10. Data Analyst Salary
A data analyst interprets data and turns it into information that offers ways to improve business and make effective decisions. They collect information from various sources and interpret different patterns and trends. A data analyst tells a company if they’re on the right track and thus gives them an understanding of what’s working and what’s not. The average data analyst salary in India is as follows:
- Entry-level/Fresher (0-2 Years) – INR 3 LPA
- Senior (3-6 Years) – INR 5 to 8 LPA
Guide for Average Salary of Digital Marketing in India with 10-Years Experience Plan
Here’s what you can expect your starting salary in digital marketing in India to look like in the coming years. We have created a guide that shows a plan for 10 years of experience. As you grow and achieve new positions through promotions, your salary will also increase.
|
10-Years Experience |
Job Title |
Salary Range Per Month (INR) |
|
3-6 Months |
Intern | 7000 – 15000 |
|
Year 1 |
Executive |
18000 – 25000 |
|
Year 2 |
Sr. Executive |
30,000 – 40,000 |
|
Year 3 |
Associate Lead |
45,000 – 50,000 |
| Year 4 | Team Lead |
50,000 – 60,000 |
|
Year 5-7 |
Associate Manager |
65,000 – 80,000 |
| Year 8-10 | Manager |
1,00,000+ |
Top 5 Cities That Offer Highest Digital Marketing Average Salary in India
Starting a career in digital marketing offers a good salary, but this earning differs in various cities across India. We have mentioned the top 5 cities that offer the highest digital marketing average salary in India.
1. Gurgaon, Haryana
Gurgaon is a financial and technological hub in the state of Haryana. The starting salary of a digital marketer in Gurgaon can vary from INR 7,000 to INR 25,861 per month.
2. Mumbai, Maharashtra
With hundreds of brands, production houses, and marketing agencies located in Mumbai, landing a digital marketing job will get easier with the right experience and skills. The starting salary ranges up to INR 24,583.
3. Bangalore, Karnataka
Bangalore city is the center of the high-tech industry that provides a lot of scope for digital marketing professionals. The starting salary of a digital marketer in Bangalore ranges from INR 9,000 to INR 25,258 per month.
4. Noida, Uttar Pradesh
Noida is located in the northern state of Uttar Pradesh and offers amazing opportunities for career growth in the digital marketing field. The starting salary of a digital marketer in Noida ranges up to INR 22,798.
5. Chennai, Tamil Nadu
Chennai is the capital city of Tamil Nadu, where as a digital marketer you can earn 12.4% more than the national average salary. The starting salary of a digital marketer ranges from INR 18,333 to INR 21,399 per month.
Factors that Affect Digital Marketing Salary in India
A few components affect digital marketing salary in India. These factors play an important role in how much you can earn as a digital marketer in today’s job market.
1. Job Title
As a fresher, if you make your way up the corporate world, your digital marketing fresher salary in India will increase. For example, a digital marketing manager earns a lot more than an executive because a manager has a lot more responsibilities and expertise than a digital marketing executive.
2. Experience
Through experience, you can expect from an employer how much you will get paid in every industry. Years of experience in digital marketing will surely grant you a higher digital marketing salary and so on.
3. Skills
Be sure to equip skills that complement your specialization. Employers prefer applicants with added skills. In the industry, more digital skills translate to a higher digital marketing salary in India.
4. Company Size
The bigger the company, agency, or brand you work for, the higher your salary would be. However, if you’re a fresher, we recommend working for a smaller firm first. The salary might not be as good as it would be at a larger firm, but your learning experience in a small firm would be much greater.
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FAQs
Q1. What qualifications do I need to earn a basic digital marketing salary in India?
Qualifications may include some soft skills like self-motivation & time management, and a lot of hard skills like SEO, social media marketing, content marketing, web development, Google Ads/PPC, and more.
Q2. What are the highest-paying jobs in digital marketing?
Some of the highest-paying jobs in digital marketing are: PPC Specialist, Digital Marketing Manager, SEO Executive, Visual Designer, and E-commerce Specialist.
Q3. How much can a freelancer earn in digital marketing in India?
A freelancer in digital marketing can earn up to INR 5 LPA in India. However, the salary of a freelancer can vary depending on the project size, client portfolio, work experience, and skill set. The amount you earn as a freelancer will directly depend on how many hours you’re willing to put in a day.
