With a population of over 1.3 billion, India is not just the world’s largest democracy but also a massive hub for job opportunities. Yet, most of the students face the challenge of choosing the right career path from the many options available that can not only enjoy but also provide them long-term stability.
Although some traditional careers may come to your mind, there is one you may not have thought about and that is digital marketing. Whether you are passionate about creativity, analytics, or technology, digital marketing can provide a career that not only suits your interests but also helps you reach your financial goals.
The fact is that the future of digital marketing is always evolving and it is one of the fastest growing fields today. In fact, the future of digital marketing in India looks incredibly bright, with plenty of opportunities that will only grow by 2025.
This guide will introduce you to the exciting future of digital marketing in India, and help you learn how it can be the right career choice to achieve all your financial goals in the long run.
What is the Future of Digital Marketing in India?
Well, the future is unpredictable but it will always be cloud nine when it comes to digital marketing. You may see many evolutions related to the Internet and digitization in your own circle. The digital marketing sector in India is growing rapidly and creating a lot of employment opportunities, especially for those who are digital bugs.
The Internet has become an important part of everyone’s life, every business needs a digital marketer nowadays to survive in the market. In fact, the budget for digital marketing in India has increased significantly – from 240 billion rupees in 2018 to an estimated 540 billion rupees in 2024.
Hence, it is clear that the future growth of digital marketing is always on the horizon.
In order to stay ahead, every business will need to focus on digital marketing trends like video marketing, working with influencers, and creating personalised content. This shows the future of digital marketing in India is bright, and if you adapt it, you will lead the way.
Demanded Skills for the Future of Digital Marketing Career
Today there is a huge scope for digital marketing in India. Therefore, to build a good career with the future growth of digital marketing, it is very important to have some soft and technical skills which can open doors to various career paths. These are some of the skills that are in demand because companies nowadays always want to win on online platforms. By mastering it, you can also get a well-paying job.
- Search engine optimization (SEO)
- Video production and marketing
- Paid media
- Content marketing
- Copywriting
- Pay Per Click (PPC)
- Graphic design
- Data analytics
While as a beginner you don’t need to learn all this. If you focus on 3 or 4, it will give you a good start in your digital marketing career. Here, Kalpavriksha Academy can help you out because we organise the basics of digital marketing course for beginners in a unique way that helps you learn all the skills within a limited period of time.
Now, let’s take a look at some of the different career opportunities in the future of digital marketing.
The Future of Digital Marketing Career
Digital marketing has become one of the coolest career paths available in the world’s highest populous country. In 2024, the unemployment rate is 9.2% in India, which tends to decline every year due to the abundance of job opportunities in the digital market.
If you want to be part of this fast-growing field, learning the best digital marketing course online can help you get started. Whether you are a beginner or have experience, these online courses can help you succeed in these careers.
1. Digital Marketing Expert
The main job of a digital marketing expert is to promote a company’s product or service through various digital marketing channels. They can formulate a strategy and use different online marketing channels to target the right customers and increase brand awareness and credibility. They are experts in all areas of digital marketing such as social media, email marketing, SEO, and paid advertising, and this is what sets them apart from others. They are also experts in data analysis, optimising campaign performance, and staying on top with the latest digital marketing trends.
Estimated salary of digital marketing experts:
A digital marketing specialist salary in India ranges between INR 2.0 lakh to INR 11.4 lakh. Whereas the average annual salary is around INR 7.0 lakhs.
2. Social Media Manager
A social media manager handles everything related to a company’s social media accounts and makes sure that the company’s products or services look good on social media platforms like Facebook, Instagram, Twitter, Pinterest, Snapchat, and more.
Today, with the high future growth of digital marketing, social media has become of great importance for businesses because it is regularly used by a large number of the population. This means that you have a great opportunity to promote their brands and connect with customers through these platforms. So, if you love social media and want to do this job but lack the skills required to be a social media manager, you can enroll in the best social media marketing course near you.
Estimated salary of Social media manager:
In India, social media marketers typically earn between INR 40,000 and INR 6 lakh per year, with an average salary of around INR 2.7 lakh.
3. Public Relations(PR) Manager
The job of a public relations manager is to make sure that people think positively about the brand and the company he/she works for. They always write and share important updates with journalists and work to create a good image for the company.
Their main task is to keep the company’s reputation strong and positive. They should be good at writing and editing and should know how to plan a strategy to help the company maintain or improve its reputation.
Estimated salary of PR manager:
The salary of a public relations manager in India ranges between INR 2.7 lakh to INR 18.0 lakh. Their average annual salary is INR 7.0 lakh.
4. Email Marketing Expert
With significant growth expected in the future for digital marketing, the role of an email marketing specialist becomes really important. The email marketing experts are responsible for managing all email campaigns sent by the company. Their core job is to make sure emails are short, sent on time, and tailored and personalised to what recipients are looking for.
That’s why, before launching an email campaign, they first study how people have interacted with the website of their company and previous emails. This helps them create emails that communicate in a better way with customers.
Estimated salary of an email marketing specialist:
The salary of an email marketing specialist in India ranges from ₹ 2.0 lakh to ₹ 10.5 lakh with 1 year to 8 years of experience. Whereas their average annual salary is Rs 4.6 lakh 570 based on the latest salary.
5. Content Specialist
According to digital marketing trends of 2024, a content specialist or marketer can be one of the best career paths to follow. The content specialist is the one who determines which content will be published on various sites and social media platforms.
This is their primary job, so they make sure if the content is customised to a particular platform, it will help in increasing brand awareness, and it must reach the right people at the right time. The three main aspects of content marketing are understanding what works for your audience, using it effectively, and tracking the results to improve over time. If you are interested in this career profile, you can learn this skill by enrolling in a content marketing course from any academy near you.
Estimated salary of content specialist:
The salary of a content specialist in India ranges from INR 2.7 lakh to INR 12.0 lakh. The average annual salary is about INR 5.9 lakh.
6. Copywriter and Content Writer
In the future of digital marketing jobs, copywriters and content writers will be the most demanded job profiles and will play an important role in digital marketing. Although their work is a little different.
They focus on bringing more visitors to websites and product pages by writing engaging content. On the other hand, a copywriter aims to write in a way that persuades people to buy a product or service.
Both play important roles, and it is clear that this career path will continue to be important in the digital marketing field. If you are fond of writing then this may be best for you in your comfort zone.
Estimated salary of copywriter and content writer:
A copywriter and a content writer earn between INR 5.3 lakhs and INR 6.0 lakhs per year. This is based on feedback from employees working in this role.
7. SEO Expert
An SEO expert works to improve a business’s online visibility. Their job is to make sure that the website appears at the top of search engine results pages because the first five results get 69% of all clicks. SEO is an essential part of any business marketing strategy today. Therefore, the role of SEO experts becomes important for any business due to the bright future of digital marketing in India. And if you will be able to equip yourself with this skill by enrolling in any online SEO course, then you can become one of the valuable SEO experts of your company.
Estimated salary of SEO specialist:
In India, an SEO specialist usually earns between INR 1.0 lakh and INR 4.0 lakh per year, with an average salary of INR 2.3 lakh. These numbers are based on recent reports from people working in this field.
Advanced Skills Required for Success in Digital Marketing
Now you have a clear idea about the future of digital marketing in India and also know what are the demanded skills to pursue digital marketing as a career. But to achieve career success you must possess some advanced skills, they are:
1. Data Analysis & Reporting
If you are good with numbers and figures, you can learn the skill of data analysis. Your interest in numbers can help you easily acquire this skill. Reporting helps you present that data in a structured way to help others understand the insights. If you will be able to create a good report which is easy to understand after analysing data, it will help decision makers to take informed actions and that’s how you can do your best at your workplace if you pursue your interest.
2. Target Market Research
To succeed in the future of digital marketing, you need to understand how to research your target market. If you can dig through surveys, analytics, and social media insights into what your target audience’s pain point is, and what they need, you’ll be able to craft relevant messages, offer solutions to their problems, and ultimately attract more conversions.
3. Writing, Communication & Presentation Skills
Being good in writing, communication and presentation skills is extremely important for this field if you want to become a writer. It’s not just about being good at English. It is about expressing your creative ideas clearly to produce high-quality work. While writing is about crafting messages, communication and presentation are how you can effectively showcase your brand and engage your audience. So you can brush up your skills if you aim to conquer the digital marketing world.
4. Understanding Your Audience
It is important to understand who your targeted customers are because it helps build a deeper connection with your customers. Through this you will be able to understand how they perceive your brand, what they expect from your products or services. Understanding this your company can customise its products that meet their customer’s specific expectations.
5. AI Tools
You should learn how to use search engine AI tools like Ahrefs, SEMrush, Jasper AI, Cortex, Acquisio etc. if you use these tools in your marketing strategy, they can help you improve your overall performance online, like they can improve your visibility, increase engagement, drive best results etc.
How to Grab a Job in the Future of Digital Marketing in India?
Getting a job in digital marketing is a great option because people with these skills are in high demand. As you read, digital marketers can earn good money and you can either work for a company or become a freelancer. But for this you have to equip yourself with the above mentioned skills.
By learning these skills, you can open doors to a wonderful and exciting career in the future of digital marketing in India.
You’ll be excited to know that digital marketing is all about creativity and trying new things, which means there’s always something exciting to learn. If you are interested and want to explore this field, Kalpavriksha Academy can equip you with all these digital marketing skills.
Our course is designed to help you gain the skills and knowledge needed to get a job, and make you irreplaceable in the future of digital marketing. What sets us apart is that we also help you get placed. And we are happy to share with you that till now we have helped many students to get well paying digital marketing jobs.
You have so much potential, so contact us now to transform your future and take over the digital world! Just take the first step towards us and we will help you secure the best job opportunity of the decade!
FAQs
1. What are Digital Marketing Courses?
Digital marketing courses equip students with the most in-demand online marketing skills to help them conquer the job market.
2. Are Digital Marketing Courses Worth it?
Yes, digital marketing courses are worth it. Digital marketing courses are a one-time investment and give you lifetime returns. Like you, once you plant a tree, you can enjoy its fruits throughout your life.
3. What is the Future of Digital Marketing in 2030?
Future of digital marketing in 2030 will be about improving lives, not just selling products. This sounds like science fiction, but the pace of artificial intelligence today makes such a future possible, perhaps even more likely.
4. What is the Future of Digital Marketing Career?
The future of digital marketing career is bright as digital marketing offers a lot of job opportunities with a dynamic and gratifying work environment.
5. What is the Future of Digital Marketing Jobs in India?
Since digital marketing has now become the backbone of businesses, every business needs digital marketing experts. So it is quite clear that the future of digital marketing jobs in India is always moving towards advancement.
