Google just started rolling out its latest core update for November 2024, which is expected to take about two weeks to fully roll out. Core updates are major changes to Google’s search system, and they happen a few times each year. They usually make big changes to how Google ranks websites in search results, which is why Google lets people know when they’re happening.
This November update follows the August 2024 core update and is aimed at improving search quality. Google posted on LinkedIn, saying that the goal of this update is to show more helpful content that people find useful and to show less content that only tries to rank well in search results.
Quick Overview:-
- Name: It’s called the Google November 2024 Broad Core Update.
- Start Date: It began on November 11, 2024, around 3:30 p.m. ET.
- Rollout Time: It’ll take about two weeks to fully roll out.
- Focus: This update looks at all types of content on websites.
- Is it a Penalty? No, it’s not a penalty! It’s more like a reward, helping great, useful pages move up in search results.
- Global Reach: It affects all regions and all languages, so websites everywhere are included.
- Impact: It’s similar to past updates and focuses on highlighting helpful content.
- Google Discover & Features: This update affects Google Discover (Google’s feed of articles you might like), as well as feature snippets (those quick answer boxes at the top of Google searches) and other features.
- If You’re Affected: If your site drops in rankings, try to improve your content based on Google’s advice for making it more helpful and reliable.
- Future Changes: Google might refresh this update regularly to keep results accurate, but they might not always announce it.
What Google says?
Google announced the update and stated that more details will be published in its Status of Search report. They added that once the update is finished rolling out, they will add it to the list of previous updates on their website.
Previous Updates
A few weeks ago, Google hinted that a new update was coming, but it also mentioned that if your website was damaged by the September 2023 Helpful Content Update, this November update may not fix everything. It’s too early to know exactly what changes this update will bring.
What to do if your site is affected?
Google advised that if core updates are negatively impacting your site, it doesn’t mean there’s something wrong with your pages. There isn’t any specific action you should take to fix this problem, but Google suggests that you should focus on creating high-quality content that is actually useful to people. They have a list of questions you can consider if your site is affected.
Below is a list of the latest Google core updates. These updates are major changes Google is making to improve how websites rank in search results.
Recent Google Core Updates
- November 2024 Core Update – Started on November 11, 2024, and will take about two weeks to fully roll out.
- August 2024 Core Update – Ran from August 15, 2024, to September 3, 2024.
- March 2024 Core Update – Began on March 5, 2024, and finished on April 19, 2024.
- November 2023 Core Update – Ran from November 2, 2023, to November 28, 2023.
- October 2023 Core Update – Happened between October 5, 2023, and October 19, 2023.
- August 2023 Core Update – Ran from August 22, 2023, to September 7, 2023.
- March 2023 Core Update – Ran from March 15, 2023, to March 28, 2023.
- September 2022 Core Update – Took place from September 12, 2022, to September 26, 2022.
- May 2022 Core Update – Happened between May 25, 2022, and June 9, 2022.
- November 2021 Core Update – Ran from November 17, 2021, to November 30, 2021.
- July 2021 Core Update – Took place from July 1, 2021, to July 12, 2021.
- June 2021 Core Update – Ran from June 2, 2021, to June 12, 2021.
- December 2020 Core Update – Happened between December 3, 2020, and December 16, 2020.
- May 2020 Core Update – Ran from May 4, 2020, to May 18, 2020.
- January 2020 Core Update – Happened between January 13, 2020, and mostly finished by January 17, 2020.
- September 2019 Core Update – Started on September 24, 2019.
- June 2019 Core Update – Happened from June 3, 2019, to June 8, 2019.
Previous Helpful Content Updates
Google also has “Helpful Content Updates” to ensure that the content that appears in search results is truly useful to readers. Here is a list of these updates:
- September 2023 Helpful Content Update – Started on September 14, 2023, and completed on September 28, 2023.
- December 2022 Helpful Content Update – Began on December 5, 2022, and finished on January 12, 2023.
- August 2022 (Original) Helpful Content Update – Started on August 25, 2022, and completed on September 9, 2022.
These updates help Google make sure it displays high-quality, easy-to-use search results, so people can find what they need quickly and easily.
Why does it matter?
Core updates often cause some websites to rank higher and others to rank lower. Ideally, these updates help drive more traffic to quality websites, so if you focus on creating useful content, this update could be a good thing. But remember that sometimes when a site’s rankings go down, it may take longer or another update for it to fully recover.
References
Google Search’s core updates and your website
Google November Core Update: 6 Insights From Millions of Queries
Google November 2024 core update rolling out now
