If you want to know all about a career in Google Ads, then you have come to the right place. Google Ads are essential for businesses who want to promote their services online. Not everyone can have the knowledge and expertise that are needed to run effective campaigns in Google Ads. Therefore, Google Ads professionals who have learned this skill from any Google Ads course are the best choice because they are experts in managing Google Ads campaigns.
Now if you are looking to become a Google Ads Specialist, it is very common to think about how much a Google Ads Specialist gets paid and what are their job roles.
In this blog, you will get to know all about what Google Ads Specialists do, their job roles, factors that determine Google Ads Specialists salary, and what is the Google Ads Specialists salary in India and globally.
Who are Google Ads Specialists?
Google Ads specialists are those experts who have a proper understanding of Google Ads on how to create compelling ad campaigns, manage budget, analyze data, and optimize results. Google Ads specialists evaluate the performance of Google Ads by monitoring certain metrics such as conversions, clicks, impressions, conversion rate, and click-through rates. These professionals help businesses advertise their products and services by running ads on Google.
What does a Google Ads Specialists do?
Google Ads specialists need to perform a range of tasks that are mentioned below for managing Google Ads account:
1. Review Google Ads Targeting
Targeting in Google Ads is very important because it makes sure that your ads are delivered only to your targeted audience. Some of the Google Ads targeting options that should be reviewed are location, along with demographics, remarketing audiences, and targeting based on devices.
2. Launching New Campaigns
With the aim of maximizing results, Google Ads specialists create new ad campaigns or groups by researching new keywords and arranging them with their advertising objectives. Other than search campaigns, Google Ads specialists can also launch display, video, and shopping campaigns.
3. Optimize Existing Campaigns
By optimizing existing ad campaigns, Google Ads specialists are able to get the best possible results from their existing ad campaigns. They used to research for new keywords and adjust their targeted audience again for existing Google Ads campaigns.
4. Provide Recommendations
Google Ads specialists also provide the performance reports of Google Ads campaigns and their recommendations on it. Apart from Google Ads, specialists also provide recommendations to improve the performance of website’s landing pages. Since most of the conversions happen on a website, it will be beneficial for Google Ads in driving conversions.
5. Sharing Reports
Google Ads specialists share weekly and monthly reports to their clients so that they can match campaign performance and results to key performance indicators (KPIs). It is necessary to share performance reports because it will ultimately decide the Google Ads specialist salary.
6 Best Job Titles for Google Ads Specialist
Depending on the job description and skill sets, companies and agencies that hire Google Ads specialists offer different job titles. Let’s take a look at the top 6 job titles for Google Ads specialists given below:
1. Google Ads Manager
Google Ads managers are responsible for organizing the team of Google Ads specialists which ensures that every project and program that are related to Google Ads campaign are successfully executed. It is the duty of Google Ads manager in ensuring revenue generation and generating leads by utilizing appropriate pay-per-click strategies.
2. Google PPC Experts
Google PPC experts are responsible to help with earning the highest PPC on every Google ad campaigns through organic traffic. They are the experts in targeting the right audiences at the right time that will help them in focusing on their ad campaigns and achieving more PPCs.
3. Google Ads Advisor
Google Ads advisors are responsible for developing strategies, plans, and procedures to manage Google Ads campaigns. Their job is to provide consulting services such as suggesting techniques that may be useful for launching campaigns, and strategies for targeting the right audiences that will help in acquiring leads and generating revenue.
4. Google Ads Executive
Google Ads executives can be appointed as an entry-level, mid-level, and even senior-level. Their responsibility is to first conduct keyword research which they have to set according to their target audiences and then start creating Google Ads campaigns, ad groups, and ad copy. And the Google Ads specialist salary for executives will depend on their skill sets and their years of expertise.
5. Performance Marketer
Performance marketers are responsible for creating strategies that will optimize the advertising campaigns to achieve specific business objectives like lead generation, sales, or brand awareness. These marketers need to stay up-to-date with new trends and Google algorithms so that they can align their advertising strategies accordingly.
What is the Average Google Ads Specialists Salary in India?
The average Google Ads specialist salary in India that you can expect will depend on various job roles whether you work full-time, part-time, or even if you work as a Google Ads specialists freelancer.
1. Full-Time Google Ads Specialist
For full-time jobs, the annual salary in entry-level for Google Ads specialists in India will typically range from INR 2.0 to INR 3.5 lakhs per annum. In mid-level with 2-5 years of experience, the Google Ads specialist salary in India can range from INR 3.5 to INR 6.5 lakhs per annum. And, in senior-level with 5+ years of experience, Google Ads specialists in India can earn between INR 6.5 to INR 9 lakhs annually.
2. Part-Time Google Ads Specialists
In part-time positions for entry-level, the pay will be approximately from INR 1.5 to INR 1.75 lakhs per annum. For mid-level, the pay will be around INR 1.75 to INR 3.25 lakhs per annum. And for a senior-level, Google Ads specialist salary in India could range from INR 3.25 to INR 4.55 lakhs per annum.
3. Freelancer Google Ads Specialists
In Freelancing position, the Google Ads specialist salary in India is based on their expertise and the demand in the market. Freelancing platforms like Upwork, the average hourly rates that entry-level Google Ads specialists who work 18-20 hours per week can earn will range from INR 1.8 to INR 3.6 lakhs per annum. But in the case of experienced freelancers with significant expertise who work 35-38 hours per week, they can issue their charges which will range more than INR 6.5 to INR 8 lakhs per annum.
How much does a Google Ads Specialist make in an Hour?
Google Ads specialist salary in India on a per hour basis can depend on the level of expertise acquired by Google Ads specialists. Perhaps the below explanation will help you easily understand how much Google Ads specialists earn per hour:
- At an entry-level position in India, Google Ads specialists who have started their career in creating and managing Google Ads campaigns can expect to earn at least INR 150 to INR 250 per hour.
- At a mid-level position with 2 to 5 years of experience, Google Ads professionals in India who have successfully handled a few ad campaigns and got conversions can expect to earn at least INR 250 to INR 500 per hour.
- At a senior level position with 5+ years of experience, Google Ads Experts in India, who have handled a large number of Google Ads campaigns and are known in the market, can easily earn INR 500 to more than INR 1500 per hour.
Google Ads Specialist Salary Internationally For all Roles
Google Ads Specialist salary estimates in international countries like the US, UK, and Canada can be broken down by experience level for all job roles:
- In the US, for entry-level positions with 0-2 years of experience the annual salary for Google Ads specialists can range around $36,000 to $45,000 per annum. For mid-level positions with 3-5 years of experience the annual salary can range around $50,000 to $62,000 per annum. And for senior-level positions with 5+ years of experience, the Google Ads specialist salary can range more than $100,000 per annum.
- In the UK, for entry-level positions with 0-2 years of experience the annual salary for Google Ads specialists can range around £20,000 to £25,000 per annum. For mid-level positions with 3-5 years of experience the annual salary can range around £28,000 to £35,000 per annum. And for senior-level positions with 5+ years of experience, the Google Ads specialist salary can range around £40,000 to £45,000 per annum.
- In Canada, for entry-level positions with 0-2 years of experience the annual salary for Google Ads specialists can range around CAD 40,000 to CAD 50,000 per annum. For mid-level positions with 3-5 years of experience the annual salary can range around CAD 55,000 to CAD 65,000 per annum. And for senior-level positions with 5+ years of experience, the Google Ads specialist salary can range more than CAD 80,000 per annum.
Factors that Determine Google Ads Specialist Salary
The salaries mentioned above are not based on job title and job roles alone.There are many other factors that play a crucial role in determining the Google Ads Specialists salary. Here is a breakdown of these factors:
1. Skills and Knowledge
Acquiring knowledge and skills will help Google Ads specialists analyze Google Ads metrics such as CTR, CPC, and Quality Score. By demonstrating their expertise, Google Ads specialists can position themselves for higher salaries and better career opportunities.
2. Google Ads Certification
Google Ads certification can be helpful in securing a job as a Google Ads specialist. Specialists who hold a master’s degree, a certification, and few years of experience can expect to get a job in Google Ads with a fair salary. Certification is a crucial addition to a Google Ads specialist’s resume as it demonstrates their expertise and ability to excel in managing Google Ads campaigns. If you are not yet certified, you can enroll in the best Google Ads course offered by Kalpavriksha Academy.
3. Years of Experience
With more years of experience, there will be more chances of getting a high salary as compared to other Google Ads experts because the total years of expertise definitely matters before deciding the Google Ads specialist salary.
FAQs
1. Are there any career growth opportunities for a Google Ads specialist?
Yes, there will be a countable number of career growth opportunities for Google Ads specialists. With expertise you can become specialists in different roles like Google PPC Expert, Google Ads Advisor, Google Ads Executive and from these positions you can further enhance your career prospects, opening doors in acquiring even higher positions like Google Ads Manager.
2. Do Certifications really influence the salary of Google Ads specialists?
Yes, certifications have a positive influence on the Google Ads specialist salary because it demonstrates the level of expertise and knowledge which make specialists more competitive in their job. Certified Google Ads specialists will be eligible for high paying job roles, promotions, and even helping them in acquiring managerial positions.
3. What is the highest Google Ads specialist salary in India?
Google Ads Specialists, who are full-time, senior level professionals with 5+ years of experience in creating and managing Google Ads campaigns, can earn between INR 9.5 to 10 Lakhs per year.
