Google Ads Metrics: Cost Per Lead vs Cost Per Click
Every business advertising online wants to know how much the cost they are paying to reach people. To measure the cost there are two metrics that are Cost Per Click (CPC) and Cost Per Lead (CPL). What is CPC? The cost paid by an advertiser whenever someone clicks on their ad is known as CPC. … Continue reading “Google Ads Metrics: Cost Per Lead vs Cost Per Click”
Read More